Ingenient offers low-power, high-performance, HD- codecs and 3D graphics solutions based on TI’s OMAPTM processors for mobile multimedia and gaming applications

Barcelona, Spain – February 11, 2008 – Ingenient Technologies, Inc. (www.ingenient.com), a foremost source for complete embedded multimedia solutions, today introduces its high-quality HD video codecs based on TI’s multimedia-intensive OMAP3430 processor, as well as a highly-optimized, high-performance 3D graphics accelerator software library for TI’s lower-cost OMAP2430 processor. These solutions will be demonstrated at the Mobile World Congress 2008 in Barcelona, Spain, and will enable OEMs to quickly deploy feature-rich, low-power, and high-performance handset and mobile internet devices to the market in record time.

Customers can take advantage of Ingenient’s software and TI’s OMAP applications processors to deliver cutting-edge handsets and mobile Internet devices that unleash the latest multimedia and productivity features, and deliver the ultimate user experience. Ingenient’s video codec portfolio for TI's OMAP platforms currently includes H.264, MPEG-4, MPEG-2, WMV9 and DivX standards, and more codecs are being developed as customer demand requires. In addition, Ingenient’s solutions for TI's OMAP platforms support highly optimized 3D Graphics for Navigation and advanced Graphical User Interfaces, as well as various audio and image compression standards, such as AAC HE, MP3, Dolby Mobile, JPEG and BMP.

Ingenient supports TI’s vision to inspire connections and enable seamless communication with any device over any network, anywhere, anytime. Ingenient's software paired with TI's OMAP processors offers customers an ideal platform to integrate the latest multimedia functionality onto mobile devices, including the capabilities of digital cameras, MP3 players, gaming consoles, camcorders, PDAs, and navigation devices. Ingenient is always eager to support new customer requests for more creative application features and new capabilities to enhance their products. “Ingenient is proud to bring to market very low-power, high-performance mobile solutions on TI’s OMAP2430 and OMAP3430 processors,” stated Sami Levi, president, CEO and founder of Ingenient. “We are confident that our software solutions for TI's OMAP processors will enable many of our customers to very quickly create powerful, next-generation mobile products.”

“Technologies like Ingenient’s advanced multimedia engine and 3D graphics library offer wireless consumers high-quality video, music, graphics, and sound effects without requiring extensive download times or storage,” said Markus Tremmel, worldwide wireless ecosystem manager, TI. “By leveraging the multimedia-intensive, power-efficient OMAP3430 processor, Ingenient will enable consumers to enjoy a consumer electronics multimedia experience for a longer period of time.”

As an experienced member of the TI DSP Third Party Network, Ingenient offers a wide spectrum of multimedia solutions for handset and mobile internet devices that are comprised of hardware reference designs, BSPs, embedded operating systems, video, audio and image codecs, networking protocols, middleware, and application software.

OMAP Developer Network
Ingenient Technologies, Inc. is a member of TI’s OMAPTM Developer Network, a group of leading software developers porting advanced applications to TI’s high performance, power-efficient OMAP processors. Handset manufacturers adopting OMAP devices enjoy the rapid deployment of compelling wireless applications – including streaming audio and video, multimedia messaging, gaming, security, speech recognition, location based services and mobile commerce – across all leading operating systems. Systems level integration services are also provided worldwide by independent OMAP Technology Centers. The OMAP platform has been selected by leading manufacturers, such as Nokia, Palm, NEC, Fujitsu, LG Electronics, Hewlett-Packard, HTC and many more, for their 2.5 and 3G wireless devices. For more information, please visit www.ti.com/omap.

TI DSP Third Party Network
Ingenient Technologies, Inc. is a member of the TI DSP Third Party Network, a worldwide organization of independent companies that offer products and services supporting TI DSPs. TI third parties provide expertise across a variety of applications, including audio, control, telecom, video, imaging and wireless communications. Third party products and services include a broad range of application software, development hardware and software, and consulting services that support original equipment manufacturers’ efforts to bring differentiated products to market quickly. For more information about the TI DSP Third Party Network, please visit http://www.ti.com/3p.

About Ingenient
Ingenient Technologies, Inc. is the leading provider of embedded multimedia system solutions that enable the creation, delivery, management and presentation of rich multimedia content. These integrated system solutions enable our customers to quickly create leading-edge multimedia products for the consumer electronics, security & surveillance, telecom, and infrastructure markets.

For additional information visit http://www.ingenient.com or call (847) 357-1980.

Trademarks:
OMAP is a trademark of Texas Instruments. Other product or service names mentioned herein are the trademarks of their respective owners.