Ingenient Multimedia Solution To Propel Development of HD Quality Video Telephony Products, IP Set Top Boxes and IP Surveillance Cameras

Chicago, Illinois – November 27, 2006 – Ingenient Technologies, Inc., (www.ingenient.com), a foremost source for complete embedded multimedia solutions, today introduced its HD quality solution for various video and vision applications that will be available on Texas Instruments Incorporated’s (TI) new TMS320DM643x DaVinci processors. TI’s four new DM643x processors are the first digital signal processor (DSP)-only devices for DaVinci technology and are priced as low as $9.95. Ingenient’s proven embedded multimedia solutions work with the new cost-sensitive processors to provide OEMs and system integrators with a complete, economical multimedia solution for faster development of applications such as video telephony products, IP set-top boxes and IP surveillance cameras.

Ingenient’s industry-recognized embedded multimedia solutions work with the new TMS320DM643x devices and support HD resolution with its hardware reference design. Ingenient’s proven embedded multimedia solutions, in combination with TI’s superior price performance digital signal processors, provide OEMs and system integrators with a complete cost-effective multimedia solution.

As an experienced member of the TI DSP Third Party Network, Ingenient offers a wide spectrum of multimedia products that extend over several market segments, including consumer electronics, security and surveillance, video server, telecom and video infrastructure. Ingenient's comprehensive multimedia solutions are comprised of hardware reference designs; embedded operating systems; video, audio, and image codecs; networking, and telecommunications protocols, and supporting software.

“Ingenient has a proven track record of exceeding customer demands with robust system solutions based on TI technology,” said Gerard Andrews, DSP marketing manager, TI. “Ingenient’s HD quality multimedia software architecture integrated with TI’s TMS320DM643x processors provides developers with the performance and peripherals necessary to design cost-efficient, high-quality video applications.”

All four of the TMS320DM643x processors feature the new TMS320C64x+™ core and operate between 300 and 600 MHz. The VPSS provides up to a 40 percent performance lift by integrating a preview engine, resizer and on-screen display accelerator, which leaves headroom on the DSP for additional functionality. Further, the integration of up to four DACs reduce the system bill of materials.

“Ingenient’s highly tuned multi-DSP technology is now able to deliver cost-effective HD quality decoding using Ingenient’s H.264 main profile technology along with complementary system protocol, speech and audio codecs,” said Sami Levi, president, CEO and founder of Ingenient Technologies. “The TMS320DM643x DaVinci processors are a cost-sensitive option that allows customers to have a complete H.264 HD decoder solution in a single PCB.”

Ingenient is a TI Authorized Software Provider, providing customers with licensing and complete support of TI’s digital media software. In addition to Ingenient's support of TI's new DM643x devices, Ingenient also supports TI's high-performance TMS320C64x DSP generation and other products in TI's suite of digital media processors that bring streaming media to the networked home. The complete synchronization of Ingenient and TI technologies significantly reduces production cost and time-to-market.

Availability

Ingenient’s HD quality multimedia software will be available on TI’s DM643x processors in 1Q 2007.

About the Texas Instruments DSP Third Party Network

Ingenient Technologies is a member of the TI DSP Third Party Network, a worldwide organization of independent companies that offer products and services supporting TI DSPs. TI third parties provide expertise across a variety of applications, including audio, control, telecom, video and imaging and wireless communications. Third party products and services include a broad range of application software, development hardware and software, and consulting services that support original equipment manufacturers’ efforts to bring differentiated products to the market quickly. For more information about the TI DSP Third Party Network, please visit http://www.ti.com/3p.

About Ingenient Technologies

Ingenient Technologies offers a wide spectrum of embedded software and hardware products and system solutions that enable the creation, delivery, management and presentation of rich multimedia content. With software optimized for TI DSP and SoC architectures, coupled with a wide selection of hardware designs and the support materials needed for implementation, Ingenient provides all the components for fast time-to-market of next generation, leading technology products. Ingenient offers a growing selection of complete Product Design Solutions. Whether it is a Portable Media Player, a Networked Video Camera, an IP Video Phone or a Broadcast Quality Encoder, Ingenient has the best software and hardware packaged and ready for your next product. For more information please visit Ingenient’s web site at www.ingenient.com or call Ingenient at (847) 357-1980.

Media Contacts:

Stephen Lin, Ingenient Technologies, Inc., (847) 357-1980, Stephen.Lin@ingenient.com